“Our goal is to increase awareness of the sheer diversity of cereals and legumes on offer, and encourage a diet that is increasingly plant-based” (Marylise Roche, marketing director).
Priméal is a leading brand in imported quinoa in France and Europe, offering various product ranges for organic plant-based cuisine that is creative, easy and full of nutrition and great flavours. Let’s take “Melanges Gourmands” as an example: these mixes are tasty and quick to prepare, allowing you to discover cereals that you may never have included in your recipes before (buckwheat, barley, spelt). The various products in the hemp seed range are another example. Le Pain des Fleurs offers legumes in the form of crispbread or even crisps. Finally, Bisson carries on the real taste of its organic biscuits by selecting noble cereals and ingredients (such as spelt flour instead of wheat flour).Ekibio’s goal is to provide access to a more plant-based diet and to spread the word and prove the stereotypes are wrong.
Our products are perfectly in line with current consumer trends and fully meet our customers' expectations. We are targeting beginners to cooking as well as expert chefs, vegetarians as well as people who adopt a flexitarian diet (people who alternate vegetarian and non-vegetarian dishes)... We would like to make a plant-based diet more accessible through our brands” (M.R.).
